Hi, you delicious beast. Two things! The blister on my foot from the egg noodle FINALLY PEELED OFF. (Clearly cause for celebration.) The Summer Vacation Evergreen Email Challenge closes tomorrow, Tuesday 6/30—and we begin on Wednesday (7/1)! 🎉 I know you've been thaaaaankin' about it.This is ten-thousand percent milkfat for you if: You've got that course. That program. That coaching. That service. That membership. That book. That digi product. (Or, the one you want to build.) Life is cruel...
about 1 month ago • 3 min read
My best friend Kendal is f*cking fantastic at three things (are you like this, too?): Going—completely—with the flow. You could be stuck in an airport for 3 days in Cairo, Egypt, with greasy hair and lost luggage and body parts that smell more like pig parts, and she would totally just be sitting there in a great mood with her journal, doodling ideas, drinkin' an IPA, not a care in the world. Making friends with LITERALLY ANYONE. Except, with her luck, she always ends up making friends with,...
about 1 month ago • 6 min read
You ever go to write an email to your list (or your imaginary list, lol) and suddenly you turn into the world's biggest sack? I know. Great visual. But, it's sooooooooo true: you ever have that happen? You sit down to write an email that's fun, that's real, that will "help you connect with your audience," but suddenly your butt clenches up, and your throat goes dry, and you suddenly transform into a geriatric biophysicist in a brown tweed coat, tobacco pipe in mouth, getting ready to read...
about 1 month ago • 3 min read
Two things in life I would completely eliminate if given a magic wand: Cockroaches Pushy people First of all, cockroaches are violent little warlords. PTSD from too many years living in Central America. Also, lobsters are 100% related to cockroaches, which means that every time I see one on a table, IT'S THE ONLY THING I CAN THINK ABOUT. Secondly, the pushy people. What a group. You ever have that person in your life who just won't accept your "no?" They invite you to do something—say, come...
about 1 month ago • 5 min read
Yo, one more thing! None of the email marketing in the world can save you if the sales page you're sending people looks like a human armpit. THIS WILL TANK EVERYTHING. 😆 Trust factor, gone. Feeling of safety buying from you, gone. X-ing out quickly because they just said "nah, nevermind"—this is totally what people do. So, solutions: Hire a designer. The last one I hired for a project cost ~$15,000 and took several months. (Love designers, but it's a process.) Rock a Tonic template (they're...
about 1 month ago • 1 min read
Here's a walrus-sized statement nobody's gonna like 🤣: Worrying about "bothering people" makes you an ineffective business owner. Ouch! Was that the sound of your flesh just peeling right off your face?! I mean—imagine if a farmer planted a whole field of watermelons, grew the whole crop, harvested the hell out of these 30-pound monsters, stacked 'em up in a gorgeous pyramid by the road, made a little sign, the whole bit— —and then when a van full of tourists pulled up waving cash, ready to...
about 1 month ago • 4 min read
It's a rainy day and my coffee is cold and my greys are still showing (even though I had my hair done last week 😭) and the blister on my foot still is, like, A BIG, SQUISHY BLISTER and I have a lot of existential questions in life—like why are there no resealable potato chip bags???—BUT ALAS NONE OF IT MATTERS BECASSSUUUUUSEEEEEEEEEEEEE ::::::::::::::::::::::: I am soooooooooo excited to announce the winner's of yesterday's contest! 🎉🎉🎉 Thank you to all who showed up and joined The Summer...
about 1 month ago • 2 min read
Whoop, whoop! Got them questions comin' in like willlllllfiaaaahhhhhh about The Summer Vacation Email Challenge. 🔥 And, one of the biggies? "Ash, I love you, BUT WHAT IF I DON'T KNOW EXACTLY WHAT MY OFFER IS?!?!" Behold, lover, I get you. You're the person circling around 30 different ideas like a drunk shark in the Baltimore Aquarium, unsure which direction is the best direction, slappin' that spaghetti against the wall 🍝 (cappellini is better), writing everything down in a notebook (blue...
about 1 month ago • 3 min read
Okay, okay, okay, okay, okay, okay, OKAY! So. [Smooshes face against yours] You know how you've got that thang you're sellin'? That course? That program? That coaching? That membership? That book? That digi product, sitting all dusty on your desktop? And, you know how life is cruel and so are wasps and you know how you actually have NO IDEA how to sell it? Like, really? And, you know how you've completely overthought the entire thing (here is an Excedrin, I see you), and weren't sure if you...
about 1 month ago • 3 min read