Every time I stare at the screen like a dummy (like I am right now), I have to remember: IT'S BECAUSE I DIDN'T SLEEP LAST NIGHT. That's always the reason. Zero creativity? Zero original thoughts? Zero ability to, like, get things done? I have to remember it's because I was up since 2am thinking about Discourse. Yes, the forum app. (What do you think about in the middle of the night, lol???) And also the wallpaper I bought for the guest cottage. There are VERY LARGE CRANES. Will the cranes be...
about 6 hours ago • 2 min read
You know what's weird? The only things I Google anymore are the hours for restaurants and, like, antique shops. (Okay, fine: and probably wine shops.) Like yesterday. In the Catskills. This ******* place didn't open until noon. (And then I was so disappointed, because it was less antiques and more "here are some vinyl records that will make you look very, very Brooklyn cool.") (I mean, I want to look very, very Brooklyn cool, too, but I ALSO want a vintage oak apothecary cabinet that smells...
1 day ago • 4 min read
Photoshoots are SO MUCH FUN. 📸 That said, they are also one of those things you put off like you put off writing your will: not that you don't need one, but you're always waiting for some imaginary far-off time in the future when you have the gumption, the time, the headspace. Ha. And yet! Amateur headshots are still one of the #1 things that absolutely murder conversions on small business websites. They totally drag the whole thing down to the pits of hell and wreck all your hopes and...
4 days ago • 3 min read
It's SO embarrassing when someone stops by and you've got 4 different paint colors slobbered all over the wall, a stack of boxes piling up in the corner, dishes in the sink, and a half-eaten box of chicken nuggets sitting on the counter. (No one was supposed to see you eat those.) My mother would have never been caught dead in in that situation, loafing around the house in sweats with a greasy, day-old ponytail. She was the kind of woman that kept a loaf of Italian bread in the freezer at all...
7 days ago • 2 min read
Okay, so you know the email sitting in your inbox that you JUST HAVEN'T BEEN ABLE TO REPLY TO YET (cue groan) because it's suuuuper long and suuuper thoughtful, so then you feel obligated to send a suuuper long and suuuper thoughtful response in reply, which basically means you will set it aside for the next six-hundred weeks "until you have more time" while mentally torturing yourself every time you log in and see it sitting there, like a bomb??? Why do we terrorize ourselves like this? LOL....
8 days ago • 2 min read
I hate that I have to say this, but I have to say it. Gurggley gurggley, gurggley, gurggleeeee. (That's me clearing my throat. I think.) First, background! I bought an old colonial farmhouse from 1872 in the middle of nowhere Pennsylvania and am currently renovating the damn thing, AKA making it look worse, probably. You should see how many gallons of paint I currently have sitting in the downstairs hallway. Walking around them is an art form. I am pretty sure that if I don't start using some...
11 days ago • 3 min read
SAVING FOR TAXES, UGHHHHHHHHHHHHLYYYYYY. Let me just put that in big ol' caps up there, because we all know that saving for taxes when you work for yourself is right up there on the task list with "drinking slimy brown mildew sludge straight from a dish drying rack that hasn't been cleaned in 3 months." (You know that 🤮 film I'm talking about? If you don't empty that thing out constantly and clean it? NOTHING makes me want to vom more. Which is why Clorox is now my BFF. Sorry, vinegar...
13 days ago • 3 min read
"My website has been a mess..." "I couldn't get the gumption to fix it..." "I haven't sent anyone there in years..." "[It] was holding my entire business back." Yeaaaaaahhhhh, raise your hand if you've found yourself in THAT photograph? We all have. The student who wrote me the note below did, too. And then she took my starter class, Make a Hella Sexy Sales Page With Claude Design, and now? "By next week I will have a whole new site!" "This class was so helpful." "I'm giddy with how much I've...
15 days ago • 2 min read
Imagine if everyone in the world who had a problem, built a tool to solve it? Instead most people are scratching their balls while eating dill pickle potato chips and asking their Facebook friends if they've found jesus.Opportunity is everywhere. What things annoy you? Frustrate you? Make your life harder? Make you feel like a total bonehead, every time you can't figure it out? For me, here at the farmhouse, there are two things that have been boiling my nose hairs: I keep buying paint, and...
18 days ago • 3 min read
The fine printI independently review everything I recommend. When you buy through links in this email, I may earn a commission at no cost to you. LOOK AT THIS BEASTLY SCANDAL. 👀 Just one week after launching my new site, I'm seeing these kinds of (banana milkshake! 🍌🥤) results: Let's break that down one mo' time: 45% more new subscribers this week than last week New subscribers are opening at 65%—6pp higher than my established audience Those are excellent numbers. Here's what's making the...
19 days ago • 2 min read
