"Professional" is the New Cringe


You ever go to write an email to your list (or your imaginary list, lol) and suddenly you turn into the world's biggest sack? I know. Great visual. But, it's sooooooooo true: you ever have that happen? You sit down to write an email that's fun, that's real, that will "help you connect with your audience," but suddenly your butt clenches up, and your throat goes dry, and you suddenly transform into a geriatric biophysicist in a brown tweed coat, tobacco pipe in mouth, getting ready to read...