New Website Reveal! 👀🤩🎉


Oh my WINE, I'm just so invigorated! Invigorated, I tell you!

LOOK AT MY NEW SITE, GOLLY ME >>>

I cannot believe how much Claude Code has just changed my life. Like, dumbfounded. Cannot even process. I am now 100x more powerful, LOL. (And I don't say that lightly.)

Do you know which problem it solved for me this past week???

The one where:

  • You need a serious professional home for your body of work. (Because people are Googling you right now, and you look like a very small and shriveled Idaho potato. 🥔)
  • But all of your projects, posts, ideas, essays, videos, talks, courses, podcasts, products, services, booking calendars are currently scattered across fourteen dead platforms with passwords from 2014
  • And, it's been on your to-do list forever, but the idea of exporting and importing and re-formatting hundreds of old Wordpress posts is WORSE THAN SPLATTERING YOUR EYEBALL WITH HOT GREASE
  • So you've settled for something "in the interim," which we all know means "mouse skeletons will pile up here before you actually fix this"
  • And it's been perplexing because you want a home that will showcase your work and your ideas and your content and your newsletters, but that pretty much means you're relegated to using a generic template that looks like everyone else's (probably labeled "Gazette Theme") and doesn't really fit what you need (e.g. posts without frickin' image blocks and some serious opt-in conversions).


That was me before.

And then I learned how to use Claude Design + Claude Code + Ghost.

And then???

I literally designed, built, and deployed this entire brand-new site, full of ~17 years of content~, entirely myself, with no one's help, for exactly $0, and exactly to my very specific, very annoying preferences:

Sticky right sidebar with opt-in. Do not scroll! Make the "Ash Ambirge" splashier. Splashier, I said, splashier! Then, I want a huuuge opt-in at the top. Hot chartreuse buttons. Give me 10 recent posts with previews down the page. Then, I want categories. Then, I want an entire archive of every single post I've ever written since 2009. You know what? Hell with it, put relevant emojis at the end of every post title. And make me a marquee that scrolls at the bottom telling you what time it is in places around the world! And, oooohhhh, plant some secret Easter eggs around the site that you'll only know about if you accidentally click on it. 😈 OH, and you know what else? Let's make me a *gorgeous*, elevated, professional-looking class catalogue housing ALL of my classes in one place. Then, let's make a new sales page for each one of 'em, designed so they're all consistent and upleveled. You know what else I'd like? A sticky enrollment sidebar that scrolls with you. Yesssssssss *strokes mustache and laughs maniacally*. Oh, and how about a matching email template in Kit (ahem, this one), so everything is really pulled together? Don't forget to make me a matching new banner for LinkedIn.

You get my point.

I literally hand-crafted the *exact* site of my dreams in just a few days. And, it only took me that long because I took breaks to eat tomato sandwiches. Do you know how many tomatoes I have coming up right now?! There's, like, twenty-five tomatoes PER PLANT. 🍅 🌱 😲 My mom would be so proud. (Except they're so big, they're falling over into the dirt, despite having stakes and cages galore. 🤣)

This is seriously the #1 tool every forward-thinking business owner needs.

Now we're not just making stand alone static sales pages that look sexy.

Now we're coding entire content publishing systems, thanks entirely to Claude Code + Ghost.

This is power.

This is leverage.

This is the era of true DIY.

You can ship anything you want.

Which is why I'm shipping an exciting new class, running October 5 - 23, 2026: Claude for Business Owners.

This stuff is too important not to teach.

And, not just websites (though that is part of it), but everything you need to 100x your superpowers by taking your human creativity + supercharging it with AI.

There is nothing inauthentic, undignified, or cheap about this.

This is a force multiplier of the best of you.

Inside the new class, I'm going to teach you how to use Claude to run your entire business. By the end, it will:

  • Organize your files
  • Read and draft replies to your customer service emails
  • Do all of your bookkeeping (worth the class for this alone)
  • Design and publish a brand-new website from scratch
  • OR, use it to update your existing Wordpress or Squarespace website (or whatever you use, Claude can act as you in browser)
  • Make your shop / classroom / community super gorgeous and professional
  • Create lead magnets for you in a fraction of the time
  • Analyze industry trends and strategize your newsletter content
  • Repurpose all of your newsletter for social platforms, giving you ready-made sound bites from something you already wrote
  • Mine your best and brightest genius from your past work, and turn that into pieces of content you can repurpose now
  • Strategize and plan all of your launches & promos
  • Simulate different offer / pricing outcomes
  • Manage your client workload and tell you what you can (and can't) take on, realistically
  • Analyze your current pricing vs effort required
  • Create and send client reports automatically
  • Go into any app you're logged into—like Teachable, Kajabi, Kit—and make updates and changes on your behalf. (Perfect for the non-tech savvy.)
  • Create branded forms, branded thank-you pages, branded upsell pages in seconds
  • Set up dashboards that update automatically and show things like money expected in that week, your subscriber opt-ins, your sales conversion rates, and more. (What gets measured, gets managed.)


And the best part?

You can have it work for you 24/7, doing any of these tasks, without you even being there.

That's the *biggest* difference between using tools like Claude to just chat with, and actually programming them to help you run your business like an employee would.

I'll tell you what?

You'll compress twenty hours of work into one.

You'll exponentially compound your own zone of genius.

And you'll still be in the game two years from now.

More excited than ever.

I cannot tell you how much this has changed my life. I want to shout to everyone and be a total weirdo. Most people here where I bought the farmhouse have no idea what Claude even is yet.

This is the window.

This is when your efforts compound.

This is when you execute.

Claude for Business Owners is now available for early bird pricing—and, if you commit to the October cohort now, you will also be put into a "Live Build Pool" to have your business selected to be used as an example during class. (Optional.)

After checkout, simply fill out the form. It'll ask you what the biggest headaches are in your business, and you'll send in your URL. You'll receive a receipt, and then I'll send reminder emails as we get close.

I can't wait to show you what's possible, that you don't even realize is possible yet—but is.

Enroll now for early bird pricing and to put your business in the pool to have your business selected as an example we use during class.

More soon.

I am so happy.

This might just change your entire career.

P.S. To celebrate the new site, many of my classes are 30% off right now with code HOUSEWARMING. See the list here!


P.P.S. This new AI course is not included in Dead Voice Club, just in case. But most classes in the course catalog definitely are, so make sure you check there first before buying! 🥳

Extraordinary Work

AI is going to be what divides businesses in the future. Get my 17-years-and-counting unconventional work newsletter on the smartest, most interesting ways to stay relevant in 2026.

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